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Date
2012-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Business Communication Quarterly
We synthesize the interdisciplinary literature into a heuristic for crafting effective organizational and supervisory apologies (the OOPS four-component apology). In the first experiment, we demonstrate how an offense committed by an organization is perceived to be more egregious than an offense committed by a friend or supervisor. Furthermore, results did not support that OOPS apologies are unequally effective if issued by a friend, supervisor, or organization. In the second experiment, we test OOPS apology-training effectiveness. Results indicated that trained participants crafted more effective apologies. Our apology heuristic is an innovation for training business communicators how to apologize effectively.
Description
Keywords
apology, customer relations, supervisor-subordinate communication
Citation
Bisel, R. S., & Messersmith, A. S. (2012). Organizational and Supervisory Apology Effectiveness: Apology Giving in Work Settings. Business Communication Quarterly, 75(4), 425-448. doi: 10.1177/1080569912461171