Policing Political Ads: An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements
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Date
1996-03-01Author
Lori Melton McKinnon
Lynda Lee Kaid
Janet Murphy
Cynthia K. Acree
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Abstract
Lori Melton McKinnon is an assistant professor of advertising and public relations in the College of Communication at the University of Alabama. Lynda Lee Kaid is a professor in the Department of Communication and the director of the Political Communication Center at the University of Oklahoma; Cynthia K. Acree is an account executive for the integrated marketing communications firm The Evans Group in Dallas, Texas; and Janet Murphy is an assistant professor in the Department of Communication at Oklahoma Christian University.
Citation
McKinnon, L. M., Kaid, L. L., Murphy, J., & Acree, C. K. (1996). Policing Political Ads: An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements. Journalism & Mass Communication Quarterly, 73(1), 66-76. doi: 10.1177/107769909607300107