A Q-Analysis of Values and Attitudes Toward Advertising

Date

1971-03-01

Publisher

Journalism & Mass Communication Quarterly

Citation

Larkin, E. F. (1971). A Q-Analysis of Values and Attitudes Toward Advertising. Journalism & Mass Communication Quarterly, 48(1), 68-72. doi: 10.1177/107769907104800108

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http://hdl.handle.net/11244/25322

DOI

10.1177/107769907104800108

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OU - Faculty and Staff Publications

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