Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing
Abstract
This article argues that the recent doctorate in marketing must create a successful career for himself-that others won't make things happen, but that the new graduate must make things happen. research and service.
Citation
Lusch, R. F. (1982). Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing. Journal of Marketing Education, 4(1), 2-6. doi: 10.1177/027347538200400102