Browsing OU - Theses by Subject "nation branding"
Now showing items 1-2 of 2
-
FROM “BOTTOMLESS BASKET” TO “BEAUTIFUL BANGLADESH”: TOURISM ADVERTISING AS PUBLIC DIPLOMACY TOOL
(2017-05)This study measures the attitude toward Bangladesh, its people and its government among a group of international respondents from 40 different countries before and after watching a television commercial. This commercial, ... -
U.S. Food Diplomacy Landscape: An Exploratory Case Study
(2018)This exploratory research was undertaken to map out the current landscape of U.S. food diplomacy. This was one of the first studies to condense existing food diplomacy literature to categorize the terms associated with ...