Browsing OU - Theses by Subject "Marketing"

Now showing items 1-2 of 2

    • Dynamic Uplift Modeling 

      Talluru, Gowtham (2017-12)
      In this thesis, a new approach to Uplift modeling which considers time dependent behavior of the customers is analyzed. Uplift modeling attempts to measure the impact of a treatment on an entity in a controlled experiment. ...

    • Missing The Mark(et): Financial Institutions’ Owned Media Towards Hispanics 

      Castillo Ramirez Rosales, Elizabeth (2021-08-05)
      This research studied the extent to which owned media of Oklahoma financial institutions, specifically the corporate website and Facebook pages, target the Hispanic market in their strategic communication. This study ...