Browsing OU - Theses by Author "Zhang, Xiaochen Angela"
Now showing items 1-2 of 2
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The employee experience: exploring the relationship between employee experience engagement strategies and employee appraisals of the company
Strahorn, Bailey (2022-12-16)This study explored Morgan’s (2017) employee experience, an engagement strategy with multiple variables in the cultural environment, physical environment, and technological environment. Research was conducted through ... -
Positive Branded Rumors and Preannouncements: The Potential Backfire of Consumer Response to Exciting Misinformation
Sims, John (2022-05-13)Branded rumors are not new in the realm of advertising scholarship; however, many past studies have been conducted with the assumption that rumors are inherently detrimental to their related brand. The present study aimed ...