Browsing OU - Theses by Author "Yoon, Doyle"
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IMPACTS OF TELEVISION HUMOR ON VIEWERS’ ENGAGEMENT, ATTITUDES, AND MEMORY: THE MODERATING EFFECTS OF MOTIVATION AND ABILITY
Banu, Nafida (2016)This study explores the impact of late-night television humor on viewers’ engagement, attitudes, and memory. Existing literature has pointed to the effects of late-night comedy viewing on attitudes (Young, 2004), candidate ... -
Positive Branded Rumors and Preannouncements: The Potential Backfire of Consumer Response to Exciting Misinformation
Sims, John (2022-05-13)Branded rumors are not new in the realm of advertising scholarship; however, many past studies have been conducted with the assumption that rumors are inherently detrimental to their related brand. The present study aimed ... -
THREATS TO SAFETY OF JOURNALISTS IN PAKISTAN – RISK ASSESSMENT BY JOURNALISTS AT HIGH RISK
Masood, Aisha (2017)Designed in the light of UNESCO’s academic research agenda on the topic of safety of journalists, the study examines opinions and actions of Pakistani journalists at high risk: how they view safety issues, and if they ...