Browsing OU - Theses by Author "Kerr, Robert"
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Examining Personal Branding Strategies and Perceptions of Preferred Brand Identity of Female Collegiate Athletes
Thomas, Jared (2022-08-04)Student-athlete branding opportunities are vastly expanding as more opportunities are given using athlete’s name, image, and likeness (NIL). However, a research gap exists between examining branding opportunities and ... -
Use of social media for sourcing and verification: Journalistic practices in Pakistan
Bilal, Umer (2023-12-15)The adoption of social media by journalists is in transitional phase, but the dependency on it for sourcing can have significant implications for the profession. With more reliance on social media for sourcing, journalists ...