Browsing OU - Theses by Author "Gade, Peter"
Now showing items 1-3 of 3
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Leveraging the social network: How journalists and news organizations connect with readers on Twitter
Adcock, Clifton (2016-05-13)As journalists and newspapers have attempted to adapt to a new media environment uncertainty remains about how best to approach the use of social media while retaining the journalistic values that have served as a check ... -
Missing The Mark(et): Financial Institutions’ Owned Media Towards Hispanics
Castillo Ramirez Rosales, Elizabeth (2021-08-05)This research studied the extent to which owned media of Oklahoma financial institutions, specifically the corporate website and Facebook pages, target the Hispanic market in their strategic communication. This study ... -
Use of social media for sourcing and verification: Journalistic practices in Pakistan
Bilal, Umer (2023-12-15)The adoption of social media by journalists is in transitional phase, but the dependency on it for sourcing can have significant implications for the profession. With more reliance on social media for sourcing, journalists ...