| dc.contributor.advisor | Ward, W. J. | |
| dc.contributor.author | Hudgins, Daniel Wayne | |
| dc.date.accessioned | 2015-10-14T21:37:18Z | |
| dc.date.available | 2015-10-14T21:37:18Z | |
| dc.date.issued | 1976-07-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/19590 | |
| dc.description.abstract | Perception has been shown to be an important determinant of consumer behavior. The consumer's perception is mediated as much by his own cognitive facets as by the product itself. The purchasing decision is influenced by the perceived image of the product as determined by the consumer's present state of mind and by the advertiser's manipulation of the product attributes to create the desired image, an image that will suit the intended consumer. Utilizing a perceptual model, this study attempted to identify perceived salient attributes of a savings and loan association which would aid in the development of an advertising appeal targeted to the company's various audiences. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Factors that Influence Customer Selection of a Savings and Loan Association | |
| dc.type | text | |
| dc.contributor.committeeMember | Steng, William R. | |
| dc.contributor.committeeMember | Groom, Lemuel D. | |
| osu.filename | Thesis-1976-H884f.pdf | |
| osu.accesstype | Open Access | |
| dc.description.department | Mass Communication | |
| dc.type.genre | Thesis | |
