| dc.contributor.advisor | Steng, William R. | |
| dc.contributor.author | Beard, John Herschel | |
| dc.date.accessioned | 2015-10-14T21:36:33Z | |
| dc.date.available | 2015-10-14T21:36:33Z | |
| dc.date.issued | 1976-05-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/19517 | |
| dc.description.abstract | This study was concerned with reader interests in The Oklahoma Banker magazine, an organizational publication of the Oklahoma Bankers Association. The study primarily focused upon reader preference for several regular features of the magazine and upon specific subject areas of content. This study was exploratory in nature, attempting to identify commonalities among readers and subject areas. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Readership Survey of the Oklahoma Banker | |
| dc.type | text | |
| dc.contributor.committeeMember | Ward, Walter J. | |
| dc.contributor.committeeMember | Groom, Lemuel D. | |
| osu.filename | Thesis-1976-B368r.pdf | |
| osu.accesstype | Open Access | |
| dc.description.department | Mass Communication | |
| dc.type.genre | Thesis | |
