Consumer Attitudes Toward Wool Wearing Apparel

Abstract

This study is concerned with consumer attitudes toward wool wearing apparel. The primary objective is to identify some reasons for consumer selection or rejection of wool apparel and fabric. Another objective is to determine if there are possible effects concerning income level, population density, education, number in family, and age with respect to decisions of consumers in the use of wool appare�l and fabric. An opinion questionnaire is used to gather together data from a selected group of consumers.