Show simple item record

Analysis of endorser-product match-up and endorser likability on brand attitudes

dc.contributor.advisorMowen, John C.
dc.contributor.authorSchaefer, Allen David
dc.date.accessioned2015-09-17T17:45:37Z
dc.date.available2015-09-17T17:45:37Z
dc.date.issued1992-05
dc.identifier.urihttps://hdl.handle.net/11244/18406
dc.formatapplication/pdf
dc.languageen_US
dc.rightsCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.
dc.titleAnalysis of endorser-product match-up and endorser likability on brand attitudes
dc.contributor.committeeMemberSukhdial, Ajay Singh
dc.contributor.committeeMemberWiener, Joshua L.
dc.contributor.committeeMemberKnottnerus, J. David
osu.filenameThesis-1992D-S294a.pdf
osu.accesstypeOpen Access
dc.type.genreDissertation
dc.type.materialText
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorOklahoma State University


Files in this item

Thumbnail
Name:
Thesis-1992D-S294a.pdf
Size:
5.158Mb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record