dc.contributor.advisor | Ward, W. J. | |
dc.contributor.author | Schnitzer, Steven Merrill | |
dc.date.accessioned | 2015-09-16T18:22:05Z | |
dc.date.available | 2015-09-16T18:22:05Z | |
dc.date.issued | 1979-05-01 | |
dc.identifier.uri | https://hdl.handle.net/11244/18218 | |
dc.description.abstract | This is a study of a judgmental rating device termed the semantic differential. The semantic differential (or S.D.) was conceived some thirty years ago as a behavioral tool to measure human affective and emotive feeling. This study's principal purpose was to analyze some of the semantic differential's primary constructs with a view toward increasing its validity. | |
dc.format | application/pdf | |
dc.language | en_US | |
dc.publisher | Oklahoma State University | |
dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
dc.title | Semantic Differential: Exploring the Equal-interval Assumption | |
dc.type | text | |
dc.contributor.committeeMember | Steng, William R. | |
dc.contributor.committeeMember | Allen, Marshall E. | |
osu.filename | Thesis-1979-S361s.pdf | |
osu.accesstype | Open Access | |
dc.description.department | Mass Communications | |
dc.type.genre | Thesis | |