| dc.contributor.advisor | Fisk, Raymond P. | |
| dc.contributor.author | Pearson, Leshia McKay | |
| dc.date.accessioned | 2015-09-14T21:07:26Z | |
| dc.date.available | 2015-09-14T21:07:26Z | |
| dc.date.issued | 1989-05 | |
| dc.identifier.uri | https://hdl.handle.net/11244/18050 | |
| dc.description.abstract | Scope and Method: The purpose of this study was to survey Oklahoma State University marketing alumni for their opinions on the marketing curriculum and determine the skills and courses that would better prepare marketing graduates for business. The data for this study was collected by distributing a questionnaire to OSU marketing alumni. The data were analyzed using Edu-Stat statistical program. | |
| dc.description.abstract | Findings and Conclusions: Marketing graduates who feel prepared with their marketing degree and satisfied with OSU are more likely to recommend marketing and OSU to future students and financially support the Marketing Department and the College of Business. Most alumni are satisfied with their marketing degree from OSU, but feel improvements could be made in the current curriculum to prepare students more thoroughly for the business world. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Marketing alumni survey and analysis | |
| osu.filename | Thesis-1989R-P361m.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Master's Report | |
| dc.type.material | Text | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Oklahoma State University | |
