Modeling Consumer Expenditures at Three Year-round Roadside Markets in Oklahoma

Abstract

The purpose of this study was to develop a framework for analysis of the relative importance of specific consumer segments to the income of year-round roadside markets. This is the first attempt at assessing the relationships of consumer characteristics with annual per capita expenditures per household on produce from roadside markets. This research is also unique in its comparison of consumer expenditures at direct markets at different times during the year.