| dc.contributor.author | Lee, Timothy Morris | |
| dc.date.accessioned | 2015-09-01T16:06:52Z | |
| dc.date.available | 2015-09-01T16:06:52Z | |
| dc.date.issued | 1991-08 | |
| dc.identifier.uri | https://hdl.handle.net/11244/17332 | |
| dc.description.abstract | Scope and Method of Study: This study compared the marketing practices used to sell liquor in the minority communities as compared with the white majority community. Sample data was gather from a representative number of liquor stores. in both minority and white communities. The data gathered as well as information obtained thorough media sources and a variety of reference material was analyzed. The results were compiled and the data for the minority community was compared the data for the white community. | |
| dc.description.abstract | Findings and Conclusion: When the data for the two communities was compared it was found that many of the marketing practices for alcoholic beverages were similar in the minority and white communities. Differences were found in the areas of product offering and availability. These differences supported the hypothesis that alcoholic beverages are marketed differently to the minority community than to the white community. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Marketing liquor to minorities as compared to the white majority | |
| osu.filename | Thesis-1991R-L481m.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Master's Report | |
| dc.type.material | Text | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Oklahoma State University | |
