dc.contributor.advisor | Steng, William | |
dc.contributor.author | Dahl, Gretchen Turner | |
dc.date.accessioned | 2015-08-20T21:45:21Z | |
dc.date.available | 2015-08-20T21:45:21Z | |
dc.date.issued | 1985-05-01 | |
dc.identifier.uri | https://hdl.handle.net/11244/15922 | |
dc.description.abstract | Three types of measurements for determining aggressiveness were used in this study. Sociometric matrices were employed to evaluate broadcast salespeoples' perceptions of their co-workers in regard to high levels of effectiveness and aggressiveness. A sales grid was used to determine selling types. One type of salesman from the grid has an aggressive selling approach and this type (9,1) was used as a comparison of other levels of aggressiveness. A Likert-type scale was constructed to measure the attitudes of the 46 respondents in central Illinois in regard to aggressive traits and behaviors. | |
dc.format | application/pdf | |
dc.language | en_US | |
dc.publisher | Oklahoma State University | |
dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
dc.title | Aggressiveness and Perceived Effectiveness: a Study of Broadcast Salespeople in Three Major Markets in Central Illinois | |
dc.type | text | |
dc.contributor.committeeMember | Stefaniak, Gregory | |
dc.contributor.committeeMember | Ward, Walter | |
osu.filename | Thesis-1985-D131a.pdf | |
osu.accesstype | Open Access | |
dc.description.department | Mass Communications | |
dc.type.genre | Thesis | |