| dc.contributor.advisor | Fleming, Charles A. | |
| dc.contributor.author | Ng, Chuan Teck | |
| dc.date.accessioned | 2015-08-19T16:06:25Z | |
| dc.date.available | 2015-08-19T16:06:25Z | |
| dc.date.issued | 1988-07-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/15675 | |
| dc.description.abstract | This study is concerned with a comparative content analysis of Asian and U.S. news magazine advertising. The primary objective is to determine the similarities and differences in the advertising elements between Asian and u.s. print advertisements. Four advertising elements are studied, namely,: product variable, appeal variable, layout variable, and placement variable. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Comparative Content Analysis of Asian and U.S. News Magazine Advertising | |
| dc.type | text | |
| dc.contributor.committeeMember | Paulin, Philip E. | |
| dc.contributor.committeeMember | Schillinger, Elisabeth Hupp | |
| osu.filename | Thesis-1988-N5765c.pdf | |
| osu.accesstype | Open Access | |
| dc.description.department | Mass Communications | |
| dc.type.genre | Thesis | |
