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Music in television advertising
(1967-05)
Scope and Method of Study: A catalog of information offering the advertising executive, marketing executive, and music supplier creative, psychological, and-practical insight as to the past, present, and future status of ...
Influence of two marketing controllables on the sale of branded and unbranded T-shirts
(1967-07)
Scope and Method of Study: A study to determine the influence of direct mail and point-of-purchase promotions with price differentials on the sale of branded and unbranded T-shirts. The study was conducted in a multiple-line ...