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Music in television advertising
(1967-05)
Scope and Method of Study: A catalog of information offering the advertising executive, marketing executive, and music supplier creative, psychological, and-practical insight as to the past, present, and future status of ...
Influence of two marketing controllables on the sale of branded and unbranded T-shirts
(1967-07)
Scope and Method of Study: A study to determine the influence of direct mail and point-of-purchase promotions with price differentials on the sale of branded and unbranded T-shirts. The study was conducted in a multiple-line ...
Consumer perceptions of meat products and the marketing implications for beef
(1985-05)
Scope and Method of Study: A survey was conducted to measure consumer perceptions of twelve meat products based upon fifteen product attributes. The primary purpose of the survey was to determine the market position of ...
Effects of product recall and the defense's closing argument on damages awarded by simulated juries
(1981-05)
Scope and Method of Study: This study shows the effects of product recall versus no recall and the defense's closing argument versus no closing argument on actual, punitive and total damages awarded by individual juror's ...
Development and implementation of a Physician Support Network at Hillcrest Health Center: A case study
(1989-07)
Scope and Method of Study: From September, 1987 until September, 1988, Hillcrest Health Center engaged the consulting firm of Professional Marketing Consultants, Inc. (PMCI) for the purpose of installing a multifaceted ...
Preliminary overview of the market potential of five market areas for the Oklahoma State University Office of Business Extension
(1981-12)
Scope and Method of Study: The focus of this research study is that of determining in which direction(s) OSU Business Extension should concentrate its marketing efforts during the early 1980's. In doing so, a model or ...
Least squared approach to the traveling salesman problem
(1984-12)
Scope of Study: This study presents an alternative method to solving multipoint distribution problems. The method provides for potential improved route selection for the distribution problem known as the traveling salesman. ...