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Now showing items 21-30 of 138
Marketing liquor to minorities as compared to the white majority
(1991-08)
Scope and Method of Study: This study compared the marketing practices used to sell liquor in the minority communities as compared with the white majority community. Sample data was gather from a representative number of ...
Market research study of Kansas City construction companies: Investigation of automated payroll needs
(1987-12)
Scope and Method of Study: During the summer and fall of 1987, a market research survey was conducted to gather information about Kansas City construction companies automated payroll needs to determine the market demand ...
Applications of sequential analysis: A tool for decision making in capital expenditures
(1965-08)
Scope and Method of Study: This report has been undertaken as an examination of the applications of sequential analysis as a tool for decision making in capital expenditures. In order to get an overall view of the capital ...
Exploratory study on the effectiveness of embedding in advertising
(1981-12)
Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...
Load management in electric utilities: A literature survey
(1985-05)
Scope of Study: Much has been written about load management in electric utilities over the past decade. A number of ideas regarding the importance and the significant attributes of an effective load management program have ...
Study of the accident/failure experience of cryogenic and storable propellent systems
(1974-07)
Purpose of Study: The purpose of the study was to (1) develop a methodology and conceptual framework for the analysis of accident/failure experience and (2) to use this methodology to gather, analyze, and report the ...
Effect of time on revisions to earnings per share forecasts by financial analysts
(1992-05)
Scope and Method of Study: This study develops a model that tests the decision making theory that as the time for actual corporate earnings approaches, financial analysts will make more downward adjustments to their earnings ...
Algorithmic process for corporate human resource planning
(1981-05)
Scope and Method of Study: The existing literature on human resource planning is voluminous and seemingly without direction. This lack of direction and organization has made it difficult for human resource planners to ...
Application of linear regression and correlation analysis to the poultry processing industry
(1970-05)
Scope and Method of Study: Within the last decade, poultry processing plants have become much larger. Consequently, investment in such plants is increasing. However, most plant managers still do not possess an adequate, ...