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Multiple regression analysis of factors related to success in the Oklahoma State University Master of Business Administration program
(1970-05)
Scope and Method of Study: Information concerning academic and personal background was obtained from the records of ninety-seven individuals who have completed or are presently enrolled in the Oklahoma State University ...
Student attitudes toward the Allied Arts Program at Oklahoma State University
(1970-05)
Scope and Method of Study: This marketing research study encompassed the random selection and testing of 214 college students in an effort to determine their attitudes toward the Allied Arts Program at Oklahoma State ...
Comparison and analysis of price and announcement changes on convenience products and their impact on consumer perception and response
(1970-05)
Scope and Method of Study: The purpose of this research was to study the perception of special price offers and announcements; to link the related evaluation of all brands of these products on the basis of performance, ...
Profitability of unit banks versus the profitability of branch banks
(1970-05)
Scope and Method of Study: In the past decade, considerable research has been undertaken concerning the performance of both unit and branch banks. This study has concentrated upon the comparison of unit and branch bank ...
GPSS simulation: A management tool to evaluate computer equipment configurations
(1974-04)
Purpose of Study: The purpose of this study is to analyze simulation as a business tool. The particular application of simulation is in the area of equipment evaluation for computer hardware. Using General Purpose System ...
Market segmentation through zip code analysis: A case study
(1974-05)
Purpose of Study: Marketing Researchers have applied their tools and techniques very efficiently to traditional profit-motivated organizations. Non-business or charitable organizations, on the other hand, have been the ...
Determination of marginal stockholder tax rates and its use in testing the clientele effect
(1975-06)
Purpose of Study: Marginal Stockholder Tax Rates play an important role in many facets of modern financial theory. This paper was intended to extend an earlier study by Edwin J. Elton and Martin J. Gruber by redefining ...
Study of the feasibility of using a doctor's assistant in rural areas
(1970-05)
Scope and Method of Study: In this study, a program for the use of a doctor's assistant in rural areas was outlined. It was proposed that this assistant position would be filled by a man who had received training and had ...
Study of the accident/failure experience of cryogenic and storable propellent systems
(1974-07)
Purpose of Study: The purpose of the study was to (1) develop a methodology and conceptual framework for the analysis of accident/failure experience and (2) to use this methodology to gather, analyze, and report the ...