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Now showing items 1-10 of 12
Taxonomy and experimental design to study the impact of mode of information presentation on decision effectiveness
(1989-05)
Decision effectiveness depends on the mode of information presentation that provides information to support decision making, which in turn is a function of the characteristics of the task at hand. Task characteristics ...
Marketing the art of architecture: A marketing strategy for the small architectural firm practicing architecture as an art form
(1989-05)
This paper shall illustrate, contrast, critique and evaluate the marketing programs for the unique group of architects who are practicing architecture as an art form. The notion of practicing architecture as an art form ...
Development and implementation of a Physician Support Network at Hillcrest Health Center: A case study
(1989-07)
Scope and Method of Study: From September, 1987 until September, 1988, Hillcrest Health Center engaged the consulting firm of Professional Marketing Consultants, Inc. (PMCI) for the purpose of installing a multifaceted ...
Central mailing services survey: A case study
(1989-05)
Scope and Method of Study: This paper is a study of Central Mail and the bulk mailing process that occurs at Oklahoma State University. The purpose was to analyze the business, identify the problems, and recommend solutions ...
Marketing alumni survey and analysis
(1989-05)
Scope and Method: The purpose of this study was to survey Oklahoma State University marketing alumni for their opinions on the marketing curriculum and determine the skills and courses that would better prepare marketing ...