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Now showing items 21-30 of 47
Attitudinal impact of sexual embedding in print advertising
(1981-05)
Scope and Method of Study: The main objective of this study was the investigation of the attitudinal effects of embedding of sexual stimuli in print advertising. It differs from past efforts, in that it concerns itself ...
Spatial effects in leadership: Suggestive evidence of interaction between consideration, initiating structure and leader's interpersonal distance from subordinates
(1981-07)
Purpose and Method of Study: The purpose of study is to examine the effects of personal space invasion and the leader behaviors of consideration and initiating structure on subordinate job related characteristics of ...
Endorser effectiveness through direct mail literature
(1981-12)
Scope and Method of Study: The research of this project was an attitude study of the effectiveness of endorsements in direct mail literature. The study was stimulated by a desire to evaluate the role of endorsements in ...
Behavioral characteristics necessary of foremen in the construction industry
(1981-12)
Scope and Method of Study: This study examines those behaviors characteristic of both good and bad foremen of the construction. A questionnaire was distributed to a large number of contractors. These contractors were asked ...
Effect of sexual differences on executive compliance with regulation in the banking industry
(1981-12)
Scope and Method of Study: The study extends work by Downey and Greer (1981) on compliance with social legislation. The research utilizes a model based on the theories of Kurt Lewin (1951) to investigate sexual differences ...
Analysis of checking account balances and prices to determine the existence and maintenance of an optimum balance that minimizes checking account costs
(1981-05)
Scope and Method of Study: This study was undertaken to determine the relationship between the number of checks written and the account balance maintained. The effects of price changes was also observed. An optimal balance ...
Battered woman
(1981)