Browsing OSU Master's Report by Author "Odland, John Arthur"
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Study of model use for determining potential company sales and company decision behavior for Mazda of Stillwater as viewed from a marketing research perspective
Odland, John Arthur (1974-05)Purpose of Study: The purpose of the study was to examine the potential sales of a newly franchised automobile dealer in a relatively small community such as Stillwater, Oklahoma. In order to accomplish this various marketing ...