Browsing OSU Master's Report by Author "Hamm, Bob Curtis"
Now showing items 1-3 of 3
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Barter and countertrade: Implications for U.S. trade
Vora, Rajeshri (1986-07)Scope and Method of Study: This study reveals the attitudes of Bank Export Trading Companies towards countertrade practices. The instrument used to explore the attitudes was a mail survey. The survey was designed, administered ... -
Influence of two marketing controllables on the sale of branded and unbranded T-shirts
Browne, Rex Lynn (1967-07)Scope and Method of Study: A study to determine the influence of direct mail and point-of-purchase promotions with price differentials on the sale of branded and unbranded T-shirts. The study was conducted in a multiple-line ... -
Personal computers: How are they used in the American household
Walton, Stanley Keith (1984-05)Scope and Method of Study: This study develops a "post purchase usage survey" for households that own personal computers. The survey was designed, conducted, and analyzed over a period of two months. Additionally, an ...