Browsing OSU Master's Report by Author "Browne, Rex Lynn"
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Influence of two marketing controllables on the sale of branded and unbranded T-shirts
Browne, Rex Lynn (1967-07)Scope and Method of Study: A study to determine the influence of direct mail and point-of-purchase promotions with price differentials on the sale of branded and unbranded T-shirts. The study was conducted in a multiple-line ...