Readership survey of the Oklahoma State News : the newsletter for the faculty and staff of Oklahoma State University
Abstract
This study examined interest in and usefulness of the Oklahoma State News as a tool of communication for Oklahoma State University employees. The main focus of the study concerned what types of news the audience preferred. In addition, the study sought to provide some insight into preferred method of distribution, format, reader demographics, and sources for information about OSU. Readers were grouped by position level. Attitudes were compared between readers employed in various position levels and within the group as a whole.
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- OSU Theses [15752]