Study of Public Radio News Directors, Incorporated: Attitudes About On-air Fundraising, Underwriting Announcements and Editorial Conflicts.
Abstract
A survey of 102 members of Public Radio News Directors Incorporated was conducted to determine their practices in and attitudes toward on-air fundraising and underwriting productions. The study also asked whether PRNDI members had experienced pressure to cover stories they were not planning to cover or edit or kill stories they felt were journalistically sound. The questionnaire elicited responses about the size of the full-time news staff, the license classification of PRNDI members' stations and the market size of members' stations. The data collected during the course of the study were analyzed to determine how many public radio news directors participated in on-air pledge drives and announced funding credits, how frequently they participated in such activities and whether they thought it was an appropriate job function. The data also were analyzed to determine how many PRNDI members were pressured to cover stories they were not planning to cover, or alter or kill stories they felt were journalistically sound; the frequency of such requests; where the source of this pressure originated; and the response to such pressure. The findings were analyzed with a previous study of PRNDI members conducted in 1988.
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- OSU Theses [15752]