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Late night political comedy, candidate image, and inoculation: A unique test of inoculation theory.
(2004)
Additionally, this study assessed the viability of using inoculation treatments to protect against late night political ridicule (monologues and parodies). Previous research beginning in the late 1980s has revealed inoculation ...
Late-night television talk shows and political comedy programs: A study of young voters' political experiences.
(2006)
The information processing strategy active reflection was also examined to determine the mediation relationship between exposure and attention to late night television talk shows and political comedy programs and the outcome ...
Efficacy of inoculation strategies in promoting resistance to political attack messages: Source credibility perspective.
(2003)
Taken together, the results of this dissertation indicate that inoculation is an effective resistance option for candidates in deflecting the influence of political attack messages delivered in both political advertising ...
(Not so) Divine comedy: A content analysis of humorous political ads.
(2000)
The current study is a content analysis of 379 humorous political advertisements from 1952 to 1996 in every election level from civic to presidential. Percentages, Chi Square analyses and one-sample t-tests are employed ...
Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)
Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...
Intermedia agenda-setting in the 2000 presidential campaign: The influence of candidates' websites on traditional news media.
(2002)
In addition, the two path models indicated that candidate website agenda in the campaign initial phase had some significant direct agenda-setting impact on the public's agenda, and the agenda-setting impact persisted ...
Sex and the political process: An analysis of sex stereotypes in 1998 senatorial and gubernatorial campaigns.
(2000)
By triangulating quantitative content analysis of political ads and newspaper coverage with qualitative interviews of political candidates significant and interesting results are revealed concerning candidates, stereotypes, ...
Mediated citizens: Mass media depictions of citizens and the influence of those depictions on individual perceptions of what it means to be a democratic citizen.
(2007)
The survey portion of this study found that overall media use had a weak impact on perceptions of what it means to be a democratic citizen. However, while media use did not strongly influence individual perceptions of what ...