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Public diplomacy in social media: an examination of Twitter use by foreign embassies in the U.S.
(2021-05-14)
Digitalization has changed public diplomacy (PD). Literature suggests that the new PD is dialogic and collaborative. Additionally, the presence of embassies online indicates the adoption of new communication platforms. ...
Framing a vice: how America learned to stop worrying and love sports betting
(2021-08-05)
The purpose of this study was to analyze 27 years’ worth of public communication and newspaper coverage of arguments surrounding legalized sports betting in the United States and to assess current perceptions of legitimacy ...
Fanship as parasocial relationships: an outlook on the model for strategic management of fan communication
(2021-12-17)
This dissertation designed and tested a model for fanship for parasocial relationship (FPR), in order to provide a scale to measure the relationships between fans and their favorite celebrities, taking into account publics ...