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Cross-Border Targeted Radio in North America
(2018-12-14)
This is a historic and contemporary study of cross-border targeted AM and FM radio stations licensed along the United States borders with Canada and Mexico. Each North American nation considered the airwaves a public ...
Timeline of trauma: A case study of newsroom management and support during and after the Oklahoma City bombing
(2018-05)
Multiple studies over the past three decades have recognized the emotional consequences of trauma exposure for journalists. The work of journalism requires that reporters, photographers, and other media professionals ...
An Extension of the Extended Parallel Process Model to Promote Healthy Heart Behaviors
(2018-08)
The purpose of the current research was to extend the Extended Parallel Model (EPPM) by adding the variable of barrier from Health Belief Model (HBM) to EPPM. The study explored the role of threat, efficacy, and barrier ...
Beyond the Welfare Queen: The Rhetorical Construction of Single Mothers in American News Media
(2018-12-14)
This research employed a critical rhetorical lens to examine the construction of single mothers in American news media during four discrete but interconnected historical representative anecdotes that reflect periods of ...
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)
The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...
ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION
(2018-08-02)
Abstract
This research explores the role of reciprocity, personalization, and ad content type of OBA on participants’ attitudes toward the OBA, attitudes toward the brand, intentions to click the ad, and intentions to ...
FIVE-SECOND PERSUASION: THE EFFECT OF SKIP FUNCTION IN PRE-ROLL ADVERTISING
(2018-12-14)
The current study adopts two different studies with the same experimental stimuli but different levels of analysis. Study 1 would be a sort of theoretical evidence for Study 2. The purpose of Study 1 is to investigate the ...