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The Social Network?: The Use and Efficacy of Facebook and Twitter for Nonprofit Reach and User Engagement
(2015-05)
The political application of social media, particularly social networking sites, has drawn a lot of recent popular and scholarly attention. While scholars have focused on the applications of these media to campaigns, less ...
Social Media and Ethics: The Role of Context Personality
(2015)
The present study examined the influence that social media presentation formats and personality characteristics have upon perceptions of the four aspects of Jones (1991) issue-contingent model of Moral Intensity, problem ...
Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success
(2015-05)
Crowdfunding has transformed the new venture financing process by expanding the possibilities for not only who can receive funding but also who can become a funder in new venture projects. Rewards-based crowdfunding ...