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Now showing items 21-29 of 29
Conflict in Journalism: Understanding Emotional Trauma in the Newsroom
(2015-12)
Journalists are exposed to emotional trauma as a result of their work and some of them suffer trauma symptoms following that exposure. Despite this understanding, most journalists and their employers do not view journalism ...
Recognizing Racial Publics--An Exploration of Racial Identity and Community Among Black Women in Understanding Obesity and Weight Loss Messages
(2013)
This dissertation takes a public relations approach and qualitatively explores how Black women understand obesity and weight loss messages based on their racial identity and community. Racial identity is the degree to which ...
THE EFFECTS OF AD-BLOCK WALL LEVEL, AD-BLOCK WALL MESSAGE FRAME, EXPLICIT GOAL EXISTENCE AND AD TYPE ON PSYCHOLOGICAL REACTANCE, UNCONSCIOUS AD PROCESSING AND ONLINE NEWS BRAND EVALUATION
(2019-06-18)
Myopic loss aversion can take place when news media management and advertisers focus too much on preventing short-term losses. Although ad-bock walls may successfully block the ad-block users’ access, two studies here have ...
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)
The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...
THREAT, MODELING AND MISCONCEPTIONS: A COORIENTATIONAL STUDY OF CITIZEN PHOTOJOURNALISTS' AND PROFESSIONAL PHOTOJOURNALISTS' VALUES
(2013)
With the onset of digital technologies and the active audience it allots, professional photojournalists find themselves in competition with citizen photojournalists. The ability of citizens to create and publish their own ...
The Self-Perception of Video Game Journalism: Interviews With Games Writers Regarding The State of the Profession
(2019-05-10)
Video game journalism is a contentious area of examination. At its heart is the question as to whether it is even journalism. This study explores that question by conducting interviews with 15 writers for various video ...
Tolerance and Intolerance in Political Discourse on Twitter during the U.S. 2016 Presidential Election
(2017-08-26)
This study explored tolerance and intolerance in political discourse on Twitter during the U.S. 2016 election. It was a combination of social network analysis of four Twitter networks the day before the election, the day ...
The effects of apologies and causal attribution on public responses
(2019-05-10)
Apologies have been used in crisis communications to address organizational transgressions. Yet, there is no consensus about the components of an apology (e.g., Hearit, 2006; Smith, 2008). Also, the causes of an organization’s ...
Sports Online Ticketing: The Effects of Navigability and Interactivity on Consumers' Experiences, Attitudes, and Behavioral Intentions
(2019)
Web-based ticketing has become a prominent source of revenue for sports organizations. Sports fans today are increasingly searching for and purchasing tickets through the Internet. To increase the potential online ticket ...