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Now showing items 31-40 of 47
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)
The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...
ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION
(2018-08-02)
Abstract
This research explores the role of reciprocity, personalization, and ad content type of OBA on participants’ attitudes toward the OBA, attitudes toward the brand, intentions to click the ad, and intentions to ...
FIVE-SECOND PERSUASION: THE EFFECT OF SKIP FUNCTION IN PRE-ROLL ADVERTISING
(2018-12-14)
The current study adopts two different studies with the same experimental stimuli but different levels of analysis. Study 1 would be a sort of theoretical evidence for Study 2. The purpose of Study 1 is to investigate the ...
REPORTING THE CLIMATE CRISIS: EXPLORING ANTHROPOMORPHIC LANGUAGE AND ALTERNATIVE STORY FORMATS AS JOURNALISTIC MECHANISMS TO COMBAT OBSTACLES ASSOCIATED WITH CLIMATE CHANGE COMMUNICATION
(2017)
Reporting on climate change has been a special challenge for journalists, but new approaches to storytelling may help curb some of the inherent confounds found in environmental discourse. Through experimental analysis, ...
Talk is Cheap: Organizational Apologies from the Stakeholder's Perspective
(2013)
Apologies are a unique type of communication that organizations can use to rebuild their public image and their relationships with stakeholders after a crisis. Scholars in many disciplines have studied apologies, and ...
A STUDY ON THE EFFECTS OF OBESITY ATTRIBUTIONS AND MESSAGE SOURCES ON OBESITY PREVENTION MESSAGE PROCESSING AMONG NATIVE AMERICANS: THE MEDIATION EFFECT OF ANGER ON MESSAGE ATTITUDES, SOURCE EVALUATIONS, AND BEHAVIOR
(2019-12-14)
The main purpose of this study was to design and test the effects of obesity prevention messages that specifically targeted Native American adults. The message features on which this study focused to design obesity precention ...
"God's Objective Truth, As Far As We Know It": Journalism Ideology at an Evangelical News Magazine
(2014-08)
This study mixes interviews and textual analysis to explore the ideology, motivations, routines, and content at WORLD, a major evangelical Christian news magazine whose editor-in-chief, Dr. Marvin Olasky, is a well-known ...
THREAT, MODELING AND MISCONCEPTIONS: A COORIENTATIONAL STUDY OF CITIZEN PHOTOJOURNALISTS' AND PROFESSIONAL PHOTOJOURNALISTS' VALUES
(2013)
With the onset of digital technologies and the active audience it allots, professional photojournalists find themselves in competition with citizen photojournalists. The ability of citizens to create and publish their own ...
Theory-enhanced automation of the digital publics' relationship assessments
(2023-08-03)
The current dissertation aims to develop a Machine Learning (ML) method for automating the assessment of digital public relations by incorporating the Organization-Public Relationship Assessment (OPRA) developed from the ...
The Self-Perception of Video Game Journalism: Interviews With Games Writers Regarding The State of the Profession
(2019-05-10)
Video game journalism is a contentious area of examination. At its heart is the question as to whether it is even journalism. This study explores that question by conducting interviews with 15 writers for various video ...