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Now showing items 31-40 of 47
Conflict in Journalism: Understanding Emotional Trauma in the Newsroom
(2015-12)
Journalists are exposed to emotional trauma as a result of their work and some of them suffer trauma symptoms following that exposure. Despite this understanding, most journalists and their employers do not view journalism ...
Framing a vice: how America learned to stop worrying and love sports betting
(2021-08-05)
The purpose of this study was to analyze 27 years’ worth of public communication and newspaper coverage of arguments surrounding legalized sports betting in the United States and to assess current perceptions of legitimacy ...
Recognizing Racial Publics--An Exploration of Racial Identity and Community Among Black Women in Understanding Obesity and Weight Loss Messages
(2013)
This dissertation takes a public relations approach and qualitatively explores how Black women understand obesity and weight loss messages based on their racial identity and community. Racial identity is the degree to which ...
THE EFFECTS OF AD-BLOCK WALL LEVEL, AD-BLOCK WALL MESSAGE FRAME, EXPLICIT GOAL EXISTENCE AND AD TYPE ON PSYCHOLOGICAL REACTANCE, UNCONSCIOUS AD PROCESSING AND ONLINE NEWS BRAND EVALUATION
(2019-06-18)
Myopic loss aversion can take place when news media management and advertisers focus too much on preventing short-term losses. Although ad-bock walls may successfully block the ad-block users’ access, two studies here have ...
UnBranding: Disenfranchising Terrorism and Disenchanting Terrorists
(2022-12-16)
This research addresses the perceived problem that past and current VEO engagement programs have been ineffective in achieving their original goals. It introduces a new approach to disenchant extremism and disenfranchise ...
Fanship as parasocial relationships: an outlook on the model for strategic management of fan communication
(2021-12-17)
This dissertation designed and tested a model for fanship for parasocial relationship (FPR), in order to provide a scale to measure the relationships between fans and their favorite celebrities, taking into account publics ...
Impact of electronic mail communication in a world-wide K--12 school system evaluated on the basis of employee attitudes and perceptions.
(2001)
This study explores the impact of electronic mail (e-mail) communication in the overseas Department of Defense Dependents School system. Employees' attitudes and perceptions on the use of electronic mail to communicate and ...
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)
The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...
THREAT, MODELING AND MISCONCEPTIONS: A COORIENTATIONAL STUDY OF CITIZEN PHOTOJOURNALISTS' AND PROFESSIONAL PHOTOJOURNALISTS' VALUES
(2013)
With the onset of digital technologies and the active audience it allots, professional photojournalists find themselves in competition with citizen photojournalists. The ability of citizens to create and publish their own ...
Theory-enhanced automation of the digital publics' relationship assessments
(2023-08-03)
The current dissertation aims to develop a Machine Learning (ML) method for automating the assessment of digital public relations by incorporating the Organization-Public Relationship Assessment (OPRA) developed from the ...