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Now showing items 71-80 of 98
The process of inoculation and its potential in promoting resistance to the effectiveness of multiple competitive attacks on the country of origin concept.
(2006)
This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results illustrate the superiority ...
Looking beyond the hijab: An analysis of Muslim adaptation to French culture.
(2006)
*This dissertation is a compound document (contains both a paper copy and a CD as part of the dissertation).
REACTANCE THEORY AND SELF-CONSTRUAL IN THE EAST AND WEST
(2017-05-12)
Using psychological reactance theory (Brehm, 1966) as an explanatory framework, this dissertation experimentally tests the effects of appeal type, restoration type, and self-construal on freedom threat perceptions, reactance ...
A case study in contemporary apologia :
(1981)
Although the rhetorical ritual of apologia has been practiced since ancient Greece, the study of the apologetic genre has been limited. Consequently, this study proposed to (1) establish the importance of the apologetic ...
Applying the ecological perspective to stereotypes: An investigation of older adult stereotypes as a function of interaction and context.
(1997)
Findings from this dissertation support all hypotheses. A significant difference was detected in younger adults' perceptions of attitudes associated with older adults. Older adults in an interactive context were rated more ...
Speaking about death: An ethnography of speaking, a study of a community hospice.
(1998)
This study of communication and health care focuses on how hospice medical personnel and their terminally ill patients talk about death and dying. It is a qualitative ethnographic study of a community hospice. The issues ...
Resistance to change in the community college: The influence of participation, open communication, perceived organizational support, and organizational commitment.
(2006)
The ability to successfully implement organizational change in a constantly evolving world is an increasingly critical element for the success of community colleges. This study was conducted to examine the interrelationships ...
Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet.
(2002)
Based on the results of the study, differences did emerge in the videostyles and webstyles of female and male candidates in 2000. For example, female candidate videostyle differed from male candidate videostyle in a more ...
Foundations for an interpersonal uncertainty construct and the relationships among attitude similarity, uncertainty and attraction /
(1984)
The newly developed Interpersonal Uncertainty Scale then was employed in an experimental study in an effort to (1) provide support for the construct validity of the scale and (2) assess the potential of uncertainty as a ...
An examination of parental knowledge of adolescent media consumption and parental mediation.
(2001)
Overall, the results revealed that parents are generally knowledgeable about the types and quantity of media their adolescents' use. Furthermore, parents may try to employ parental mediation strategies, but may not be ...