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The role of personality in television streaming-related motivations and parasocial behaviors
(2023-05-12)
This paper explores the relationship between personality traits and motivations for using streaming video on demand (SVOD) services. The study aims to fill a gap in the literature on the individual differences and uses and ...
“Who asked for this?”: authenticity and race-centered corporate social responsibility
(2023-05-12)
The purpose of this study is to conceptualize and operationalize race-centered CSR, a combination of corporate social responsibility and corporate social advocacy concerned with repairing racial relationships and inequities, ...
Examining Influences Impacting Sub-Saharan African Media Norms: Effects on Professionalization of Journalism
(2020-12-18)
This study demonstrates the presence of various influences in the Sub-Saharan African media, and how these influences impact on the professional development of Sub-Saharan African journalism. To account for the presence ...
Processing of texting-while-driving narratives and attribution of responsibility to the perpetrator: the moderating effect of need to believe in a just world, situational similarity and the mediating effect of internal, external locus of control and sympathy
(2022-05-13)
Texting while driving is a dangerous form of distracted driving that causes injuries and fatalities every year. Combined efforts, such as legislation, enforcement, social norms, and education, were recommended to aware ...
Designing Social Media Messages to Promote Action by Suicide Gatekeepers
(2022-12-16)
The act of suicide is a tragic and yet prevalent occurrence in the U.S. younger population. Suicide prevention professionals and programs have focused on reaching not only individuals with suicide ideation, but also family, ...
Public diplomacy in social media: an examination of Twitter use by foreign embassies in the U.S.
(2021-05-14)
Digitalization has changed public diplomacy (PD). Literature suggests that the new PD is dialogic and collaborative. Additionally, the presence of embassies online indicates the adoption of new communication platforms. ...
Framing a vice: how America learned to stop worrying and love sports betting
(2021-08-05)
The purpose of this study was to analyze 27 years’ worth of public communication and newspaper coverage of arguments surrounding legalized sports betting in the United States and to assess current perceptions of legitimacy ...
UnBranding: Disenfranchising Terrorism and Disenchanting Terrorists
(2022-12-16)
This research addresses the perceived problem that past and current VEO engagement programs have been ineffective in achieving their original goals. It introduces a new approach to disenchant extremism and disenfranchise ...
Fanship as parasocial relationships: an outlook on the model for strategic management of fan communication
(2021-12-17)
This dissertation designed and tested a model for fanship for parasocial relationship (FPR), in order to provide a scale to measure the relationships between fans and their favorite celebrities, taking into account publics ...
Theory-enhanced automation of the digital publics' relationship assessments
(2023-08-03)
The current dissertation aims to develop a Machine Learning (ML) method for automating the assessment of digital public relations by incorporating the Organization-Public Relationship Assessment (OPRA) developed from the ...