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Strategic Narratives of Public Diplomacy and the Enactment of Soft Power: An Exploratory Study
(2017-08)
This dissertation investigated the formation, projection, and reception of strategic narratives with the purpose of exploring and explaining how and in what ways soft power can be enacted via strategic narratives. Specifically, ...
A Mixed Methods Approach to Studying Social Capital In An International Coalition
(2014)
Public relations as a communication practice contributes to a fully functioning society by bringing organizations, groups and individuals together to discuss issues. Public relations also helps to build advocacy coalitions. ...
Recognizing Racial Publics--An Exploration of Racial Identity and Community Among Black Women in Understanding Obesity and Weight Loss Messages
(2013)
This dissertation takes a public relations approach and qualitatively explores how Black women understand obesity and weight loss messages based on their racial identity and community. Racial identity is the degree to which ...
THE VALUE OF A JOURNALISM DEGREE: AN ANALYSIS OF WHAT NEWSPAPER EDITORS CONSIDER WHEN HIRING JOURNALISM SCHOOL GRADUATES AND WHAT JOURNALISM SCHOOL ADMINISTRATORS CONSIDER WHEN EDUCATING THESE GRADUATES
(2019-05-10)
Journalism schools have seen their enrollment numbers ebb and flow for decades though never more so than in the late 20th and early 21st centuries. After the Internet became a serious mode of news delivery, the face of ...
A SOCIETAL APPROACH TO SOCIAL SHAREHOLDER ACTIVISM: ORGANIZATIONAL LEGITIMACY, CORPORATE RESPONSES
(2013)
This study examined the voluntary compliance of corporations to societal pressures exerted by one type of stakeholder--shareholders. Specifically, from an organizational legitimacy perspective, the study investigated ...
WAR – WHAT IS IT GOOD FOR? APPLYING A MILLIAN SECURITY PRINCIPLES PROTOCOL TO NEW YORK TIMES COVERAGE OF THE 2003 INVASION OF IRAQ
(2019-05-10)
In the aftermath of the U.S. 2003 invasion of Iraq, a number of news media outlets revisited their pre-invasion coverage, expressing public regret over perceived coverage gaps, and conducting deep internal self-examination ...
Cross-Border Targeted Radio in North America
(2018-12-14)
This is a historic and contemporary study of cross-border targeted AM and FM radio stations licensed along the United States borders with Canada and Mexico. Each North American nation considered the airwaves a public ...
An Extension of the Extended Parallel Process Model to Promote Healthy Heart Behaviors
(2018-08)
The purpose of the current research was to extend the Extended Parallel Model (EPPM) by adding the variable of barrier from Health Belief Model (HBM) to EPPM. The study explored the role of threat, efficacy, and barrier ...
Beyond the Welfare Queen: The Rhetorical Construction of Single Mothers in American News Media
(2018-12-14)
This research employed a critical rhetorical lens to examine the construction of single mothers in American news media during four discrete but interconnected historical representative anecdotes that reflect periods of ...
Global civil society and a structural analysis of international NGOs's virtual networks
(2012)
This dissertation sought to examine the virtual structure of global civil society via three theoretical frameworks: World System Theory, World Polity Theory and the current discussion of Network Society. Virtual interactions ...