Browsing OU - Dissertations by Author "Zhang, Angela"
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Fanship as parasocial relationships: an outlook on the model for strategic management of fan communication
Andreu Perez, Loarre (2021-12-17)This dissertation designed and tested a model for fanship for parasocial relationship (FPR), in order to provide a scale to measure the relationships between fans and their favorite celebrities, taking into account publics ... -
“Who asked for this?”: authenticity and race-centered corporate social responsibility
Meux, Ajia (2023-05-12)The purpose of this study is to conceptualize and operationalize race-centered CSR, a combination of corporate social responsibility and corporate social advocacy concerned with repairing racial relationships and inequities, ...