Search
Now showing items 1-4 of 4
Oklahoma wheat producers' uses of information sources when selecting a wheat variety
(2020-05)
The purpose of this study was to determine Oklahoma wheat producers' uses of information sources when selecting a wheat variety. The specific objectives of this study were to identify the sources, communication channels, ...
Steaks are high: COVID-19's impact on direct-to-consumer marketing in the Oklahoma beef industry
(2021-05)
June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS, 2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some beef producers to try marketing their products ...
Facebook Activity of Oklahoma Agritourism Operations
(2019-05-01)
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently market their operations and reach consumers far removed from agriculture. Social media serves a crucial role in tourism marketing; ...
Eye-tracking study of a university food processing center website
(2021-05)
The Robert M. Kerr Food and Agricultural Products Center (FAPC) on the Oklahoma State University campus is dedicated to discovering, developing and delivering technical and business information that stimulates and supports ...