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Branding the pork industry: A content analysis of instagram posts using #realpigfarming
(2022-07)
National Pork Board officials recognized a large gap in the connection between pork producers and consumers. The increased use and popularity of social media made social networking sites a popular avenue for consumers to ...
Communication channel preferences of digitally-engaged national swine registry members
(2023-05)
Understanding membership preferences for communication channels is important to the success of any breed association. Although research has studied beef breed associations, there is a lack of research focusing on swine ...
Oklahoma wheat producers' uses of information sources when selecting a wheat variety
(2020-05)
The purpose of this study was to determine Oklahoma wheat producers' uses of information sources when selecting a wheat variety. The specific objectives of this study were to identify the sources, communication channels, ...
Exploring social media and online communication use of direct-to-consumer agricultural businesses in upstate New York
(2022-05)
The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from ...
Consumer perceptions of food waste across the food supply chain: A Q methodology study
(2021-05)
In the United States, approximately 40% of all food produced is never eaten ("Food Waste FAQs," n.d.). The issue of food waste has gained attention in the United States over the last decade (Collart & Interis, 2018; Neff ...
Perspectives on the presence of coyotes in Oklahoma: A Q methodology study
(2022-05)
Increased urbanization across the United States has led to a growing interface between natural areas and human habitat (Radeloff et al., 2005; Theobald & Romme, 2007). With this growing interface comes more wildlife species ...
Untapped potential: The role Oklahoma craft breweries play in communities
(2020-07)
The craft brewery scene in Oklahoma is quickly expanding. This nascent industry is creating an economic impact in both local and the state economies, but it also serves social purposes because craft breweries are locations ...
Steaks are high: COVID-19's impact on direct-to-consumer marketing in the Oklahoma beef industry
(2021-05)
June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS, 2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some beef producers to try marketing their products ...
Voices from the field: A Q Methodology study about rural hospital priorities
(2021-07)
In the face of rampant and widespread rural hospital closures in Oklahoma(Woodring et al., 2021), voices of rural residents are being left out of decision-making conversations (DeKeseredy et al., 2013). This comes at a ...
Young farmers' and ranchers' perceptions of mental health
(2023-05)
Mental health is a concerning issue for all, especially farmers and ranchers who are dealing with mental health disorders. However, limited research has been conducted related to mental health in the agricultural field, ...