Browsing OSU Theses by Subject "theater-going"
Now showing items 1-1 of 1
-
Audience habits and preferences for streaming and theater-going in the age of COVID-19 and beyond
(2021-07)This research sought to understand the perceived substitutability between theater-going and streaming in terms of big-budget blockbusters through focus groups consisting of participants 18-to-24 years old who are frequent ...