Browsing OSU Theses by Subject "magazine"
Now showing items 1-2 of 2
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Alumni Attitudes Toward a Student-Produced Magazine: A Look at Brand Equity
(2019-05-01)Every organization and product represents a brand in the eyes of the consumers. Brands are existent only in the minds of consumers. Consumer perceptions of brands influence an organization and how they perform. Brand equity ... -
Perceptions of Interscholastic Equestrian Association Members Regarding the Take the Reins Magazine: a Readership Study
(Oklahoma State University, 2014-07-01)Guided by the uses and gratifications theory, the researcher sought to determine the Interscholastic Equestrian Association (IEA) members' self-reported readership behaviors and perceptions of the Take the Reins magazine. ...