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Essays on the influence of website emotional design features on users' emotional and behavioral responses
(2013-07)
As the Internet technologies have become more advanced, as well as online users that have become more sophisticated, the competition in the e-commerce is increasingly aggressive for online vendors. Therefore, online user ...
Goody-good effect: When social comparisons of ethical behavior and performance lead to self-threat versus self-enhancement, social undermining, and ostracism
(2013-12)
I extend work on behavioral ethics by proposing that there can be unfavorable consequences to ethical behavior. Drawing on social comparison theory (Festinger, 1954), I find that employees experience self-threat and ...