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How Generation Z college students in the Ferguson College of Agriculture perceive technology in their lives: A Q methodology study
(2020-07)
Generation Z is the generation everyone is talking about (Dimock, 2019). The oldest are entering the workforce, and the rest are in classrooms (Dimock, 2019). They are the most unique generation to date, and they have been ...
Mothers' Values in Their Grocery Purchasing Decisions: A Q Method Study
(2019-05-01)
Food labels serve as a form of communication between producers and consumers (Olynk, 2012) and show the values or characteristics associated with the product (Barham, 2002). As consumers become more interested in where ...