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Aesthetic authenticity: Consummatory experience in the marketplace
(2011-07)
Scope and Method of Study: A qualitative investigation of consumer understanding of differing constructs of authenticity.
Integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory
(2011-05)
Scope and Method of Study: The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive ...