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Study of customers' perceptions toward informative service setting items in U.S. hotel industry
(2006-05)
Scope and Method of Study: The purpose of this study was to uncover how the hotel ISSI (informative service setting items) were being perceived by hotel customers, and how these perceptions affect customers' satisfaction ...
Understanding member identification in the online travel communities and member voluntary behaviors
(2005-12)
Scope and Method of Study: The purpose of this study was to: (1) identify significant factors influencing online travel community members to interact with other members; (2) explore member participation behaviors in the ...