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Terminal materialism vs. instrumental materialism: Can materialism be beneficial?
(2009-12)
Scope and Method of Study: Previous research has focused on the negative outcomes of materialism (e.g., Richins and Dawson 1992). This dissertation extends the work of Csikszentmihalyi and Rochberg-Halton (1978) to investigate ...
Sound symbolism effect of a brand’s post-transgression apology on consumer forgiveness
(2022-07)
This dissertation investigates what words should be used in a brand apology to increase consumer forgiveness in case of brand transgression. Based on sound symbolism literature, which argues that sounds can convey meanings, ...
Impact of firm reputation and visibility on portfolio manager decision making
(2022-12)
I develop and test theory about the impact of heuristics on the composition of actively managed equity portfolios. Active equity portfolio managers are charged with the task of outperforming their peers and a benchmark ...